You Don't Need to Learn How to Code

Advertising with Google Adwords or Facebook Ads is complex and confusing. If you accidentally pick an overly popular search term, you could be on the hook for astronomical fees (if you advertised for the keyword "attorney," you would pay $127.52 every time someone clicks your ad). There's a reason Google and Meta offer months-long certification courses on advertising with them.

The Mountainair Dispatch is a Part of Torrance County, Not An Albuquerque-Based Media Chain

Advertising with other "local" news conglomerates means you are paying their costs for printing, paying freelancers to create content for them (because these companies are in Albuquerque, not Torrance County), and for their other franchise newspapers in other counties. Their investor-owners see selling their newspapers to major national chains (like Gannett/USA Today) as an end goal. That means they need to show maximized ad revenues. Guess who ends up paying for that?

Affordable Advertising that Works For Your Business Needs

Advertising with the Mountainair Dispatch is simple and flexible. The Mountainair Dispatch is a part of our community. It reaches community readers. Plus, I will work with businesses to develop ad graphics and text.

New businesses should not have to struggle to afford ads when they need them most. Therefore, I offer free business profile articles and a free week of advertising to new businesses (less than a year old according to their formation documents) in Torrance County.

For all businesses, if you bring a current rate card for advertising with any other news source in New Mexico, I will meet or beat that news source's rates and give you one free week of advertising.

Torrance County is an agricultural county. Its needs differ from those of urban counties like Bernalillo and Santa Fe Counties. Suppose you're advertising with a newspaper company based in Albuquerque. In that case, you're advertising with someone who focuses on how to reach urban office workers, not someone who understands how to speak to your friends and neighbors.

Frequently Asked Questions

How Do I Get Started?

What about ad locations and formats?

We can place your ad in multiple locations depending on what you need.
Ad Locations

• Leaderboard (Above the Website Menu)
• Billboard (Above the Story Title)
• In-story (Between Story Paragraphs)
• Modal Coming Soon! (Floating Up from the Bottom)
• Newsletter Only (Inside Member Emails)
• Social Media (Facebook)
• Special Issues Coming Soon!

How do I know it's working?

I provide advertisers with weekly, monthly, or end-of-campaign analytics (you choose what you need) data. We can see how much time consumers spend reading your ads, how many consumers click on your ads, and which ad placements and styles work best for your business.

Ad Formats

Please submit your ad in PNG/JPG/GIF format. I am flexible about ad sizes. Ad sizes in pixels are dependent on where the ads are placed. Not a graphic designer? No problem. We can work together to design an ad that works for you.

You can also use video ads. Video ads should be in a format compatible with YouTube. (We can work together on your video content if you want assistance.)

If you have a lengthy brochure or full-page ad you would like posted, let me know, and we can work around ad sizes, either with a landing page or through another solution.

Laws and Regulations

Advertisers are responsible for ensuring their ad content complies with local, state, and federal laws.

Limitations

Sorry, the Mountainair Dispatch does not publish adult content or hate speech. I reserve the right to reject ads I think are inappropriate or offensive.